Muses and Management

Muses And Management

This dissertation analyses the concept of Corporate Cultural Responsibility in Germany, considering key aspects or corporate responsibility. As public finances tighten, corporate social engagement, including in the arts and culture, is becoming increasingly important. However, the discourse remains largely national. Hence, two case studies illustrate best practice examples from Germany. Ultimately, the question remains whether business supports culture or vice versa.

Com esta dissertação, Julian F. Massa integra a coleção T(h)ESES onde o Lisbon Consortium reconhece e divulga o melhor trabalho académico em Estudos de Cultura, na UCP.

Nesta investigação, Julian F. Massa, trabalha a relação entre arte e cultura e a economia, mais precisamente o papel da cultura na estratégia